Fly & Lure Fishing Tackle to Your Door

Tight loops? Not a problem.

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2 Brands. One Spool. Simple.

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Fly Fishing Meets Lure Fishing

Finner Fly & Lure

Fly and lure tackle, built with the same design approach.

Finner is the sister company to Sunray Fly Fish, which has been developing fly fishing tackle for 15 years. It brings together Sunray founder Tom Bell’s work across both fly fishing and lure fishing, applying the same focus on control, accuracy, and clean presentation to everything we make. That means high-end fly fishing tackle designed for delicacy and reliable turnover, alongside lure fishing tackle built around lighter rods, lighter lines, more imitative approaches, and more direct contact. The goal is simple: gear that feels precise in the hand and behaves predictably on the water, whether you’re fishing a fly line or a lure.